New Orleans, Get Ready to Hatch!
We are excited to stock Hatch Chile Peppers for a limited time! These chiles come only from the Hatch Valley of New Mexico and are known for their sweet, unique taste. We’re roasting these peppers in-store every day. So pick some up or prepare them at home. But be sure to hurry… Hatch Season only lasts for a limited time!
Robért Fresh Market a destination for seasonal Hatch Chiles in New Orleans, Baton Rouge
Local grocery chain Robért Fresh Market is celebrating the Hatch Chile – a uniquely sweet and mildly spicy crop from southern New Mexico’s Hatch Valley – for its fifth consecutive year.
For a limited time, all four store locations will be offering both fresh and fresh in-house-roasted Hatch Chiles. The large green chiles will also be featured in special prepared foods across the store – from Hatch Cornbread in the bakery, to Hatch Chicken Salad on the salad bar, to Hatch Burgers in the meat department.
“Hatch Chile Season doesn’t automatically come to mind in mid-August for most Louisianans,” Robért Fresh Market General Manager Marc Robért III said. “But with the quality and freshness of the crop, we are proud to again be able to bring an American Southwest tradition a little further east.”
The roasting process at Robért’s is done outside over open flames in a machine that resembles a raffle ticket spinner. As the roaster spins, the Hatch Chiles’ skins become charred, slightly cooking the flesh underneath and creating a balanced flavor that’s a bit spicy, sweet and smoky.
Robért’s has been roasting Hatch Chiles since 2014.
The relatively tough skins are removed before use in any number of recipes. Hatch Chiles are versatile, lending themselves to everything from simple, flavorful sauces to eclectic creations such as ice cream flavors found in New Mexico.
Visit any Robért Fresh Market location to enjoy in-season Hatch Chile Peppers. Stores are open 7 days a week from 7 a.m. until 9 p.m.
- UPTOWN: 8115 S. Claiborne Ave., New Orleans, LA 70118
- METAIRIE: 5016 W. Esplanade Ave., Metairie, LA 70006
- LAKEVIEW: 135 Robert E. Lee Blvd., New Orleans, LA 70125
- BATON ROUGE: 7355 Highland Road, Baton Rouge, LA 70808
ABOUT ROBÉRT FRESH MARKET: Robért Fresh Market, founded in 1994, operates its family-oriented business from a customer responsive viewpoint, offering the best possible service and satisfaction for both associates and customers.